NOMINEE
CamelBak Relay
1
From
EEUU
Category
Others

“The newest addition to the CamelBak product lineup, the Relay Pitcher, needed a digital destination that would cut through the noise, and offer up a cross-platform, responsive design to feature the products key benefits in a way that appeals to all consumers irrespective of what device

This HTML5, completely responsively designed experience powered by the Gumby Framework takes advantage of Rackspace’s CDN for serving assets such as a side by side comparison video showcasing how fast the CamelBak Relays outperforms their top competitor.
With many image and video assets to load we took advantage of some interesting JavaScript loading techniques. As always the biggest obstacle is making a site experience that plays well with Internet Explorer that doesn’t degrade the experience too much.

We leveraged Modernizer and Gumby Framework’s many techniques for conditionally loading CSS and Javascript polyfills that would ensure the experience is consistent across browsers.”

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