According to stats, four out of five people fail to keep their New Year’s resolutions by January 24th. And only 7% of us actually keep them throughout the year.
So to help the ad community actually keep a resolution in 2014, we sent personalized resolutions, etched on mugs, to industry heavyweights.
At the same time, we launched resolutionsyoucankeep.com where anyone from creatives to suits could claim a customized resolution that fit them best. Once a resolution was claimed, it would be taken off the market and shipped to its new owner on a mug, allowing the loophole to come full circle.
No matter what happens in 2014, we’ve ensured that some of us will actually keep a resolution. Literally.